WHAT'S INCLUDED
Everything you need to use your logo with confidence.
Start with the mark, then add the pieces that put it to work. Need the full brand? See Brand & Design.
01 · DISCOVER
Logo discovery
A short questionnaire and call about your audience, competitors, and goals.
Custom concepts
Several original directions, sketched and refined. No templates or stock icons.
02 · BUILD
Logo suite
Primary, stacked, and icon versions in full color, one color, and reversed.
Colors and type
A matching color palette and font pairing so the logo never stands alone.
03 · LAUNCH
Business cards and stationery
Cards, letterhead, envelopes, and email signatures that match from day one.
Logo usage guide
A one-page guide showing spacing, sizes, and what not to do with your logo.
OUR APPROACH
Simple marks last. Trendy ones fade.
HOW WE THINK ABOUT LOGOS
A good logo works at every size.
We start with pencil sketches, not software. The ideas that survive are the ones that still read when they are tiny, in one color, or on a dark background.
Already have a logo that is close? We can refresh it instead of starting over, so you keep the recognition you have earned.
You own every file and every right to the final design. No licensing fees, ever.
WHAT YOU WALK AWAY WITH
Every file you will ever need.
Organized and labeled, so your printer, web developer, or sign shop gets the right file every time.
✓ Vector files (AI, EPS, SVG, PDF) for print
✓ PNG and JPG files for web and social
✓ Favicon and social profile icons
✓ Color codes for print and screen
✓ Full ownership of the final design
RECENT WORK
Marks made to be remembered.
A few recent logos and logo refreshes. Ask us for the full portfolio on your discovery call.
HOW IT WORKS
Sketch first. Polish second.
Four steps from first call to final files.
1
Discover
Learn your business, audience, and competitors.
2
Sketch
Explore many ideas on paper and pick the strongest.
3
Design
Present concepts, gather feedback, and refine one.
4
Deliver
Hand off the full file package and usage guide.
PAIRS WELL WITH
Brand & Design
Build the full identity around your new logo.
ALSO CONSIDER
Graphic Design
Put your logo to work on brochures, signs, and slides.
WAYS TO ENGAGE
New mark, refresh, or the full set.
Logo Refresh
Modernize the logo you have while keeping what people recognize.
MOST POPULAR
New Logo
Discovery, custom concepts, logo suite, colors, type, and full file package.
Logo and Stationery
A new logo plus business cards, letterhead, and email signatures.